Paid Social Case Study
+480%
FTD
-79%
CPFTD
+3.71%
CTRR
+315%
NGR
How a Strategic Relaunch Drove +480% First-Time Deposits and Cut Acquisition Costs by 79%
THE BRIEF
To successfully relaunch WynnBET, the online gaming and sports betting platform of Wynn Resorts, after a strategic pause due to suboptimal performance in terms of player volume and value. The primary goals were to significantly grow the customer base, improve cost per first-time deposit (CPFTD) efficiency, and enhance player lifetime value (LTV).
CHALLENGES:
- Reversing Prior Underperformance: WynnBET’s previous efforts in customer acquisition had resulted in poor volume and player value, leading to a pause in marketing activities. The challenge was to rebuild momentum and drive high-quality growth from a standing start.
- Competitive Market Dynamics: Operating in a crowded and competitive market required a sharp, differentiated approach to stand out and capture attention from high-value players, many of whom were already loyal to other brands.
- Improving Acquisition Efficiency: With acquisition costs previously too high to justify, a more cost-efficient strategy was needed to attract first-time depositors without sacrificing player quality.
- Maximizing Player Value: Beyond simply acquiring new customers, the strategy needed to focus on enhancing the long-term value of each player by driving repeat engagement and retention.
RESULTS:
The strategic relaunch led to outstanding growth and efficiency improvements for WynnBET:
- +480% Increase in First-Time Deposits (FTD): The test-and-learn strategy successfully drove a massive increase in first-time deposits, significantly expanding WynnBET's customer base.
- -79% Reduction in Cost Per First-Time Deposit (CPFTD): Targeted campaigns and optimized spend allocation dramatically lowered acquisition costs, achieving greater efficiency.
- +3.71% Increase in Click-Through-to-Registration Rate (CTRR): Optimized messaging, creative assets, and user experience improvements contributed to a higher conversion rate from ad clicks to completed registrations.
- +315% Increase in New Gross Revenue (NGR): Enhanced customer acquisition strategies and tailored engagement efforts led to a substantial increase in revenue, demonstrating the improved quality and value of acquired players.
By deploying a data-driven, full-funnel strategy and leveraging advanced automation and personalization techniques, the WynnBET relaunch not only revitalized the brand but also delivered transformative growth in both volume and value.
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