US CASINO PAID SOCIAL
+125%
INSTALLS YoY 2021-2023
+162%
FTD YoY 2021-2023
-24%
CPFTD YoY 2021-2023
+54%
NGR YoY 2021-2023
Boosted DraftKings' Player Acquisition by 125% and Reduced Costs by 24% Through Precision Targeting in Key US Markets
BRIEF
Scale DraftKings Paid Social acquisition from 2021-2023 across the 5 regulated US iGaming states while increasing acquisition efficiency and player LTV
SOLUTION
Leveraged client’s extensive brand ambassador and influencer network to scale acquisition and establish the brand as one of the leading players in the US casino market.
Improved customer acquisition efficiency and value through tailored marketing via high value offers, localized messaging, and personalized creative.
Robust test and learn program increased scale in mature and saturated states while enabling successful launches in newly regulated territories.
RESULTS
The strategic initiatives led to substantial growth and efficiency improvements across DraftKings' paid social acquisition efforts:
- +125% Increase in Installs: The team more than doubled the number of app installs year-over-year, reflecting the success of the scaling efforts.
- +162% Increase in First-Time Deposits (FTD): The focus on high-value audiences and personalized marketing drove a significant rise in first-time deposits.
- -24% Reduction in Cost Per First-Time Deposit (CPFTD): Targeting efficiency improvements led to a considerable reduction in acquisition costs.
- +54% Increase in New Gross Revenue (NGR): Enhanced player LTV and targeted acquisition strategies resulted in a substantial boost in revenue.
This comprehensive approach not only scaled DraftKings' paid social acquisition efforts but also improved the overall efficiency and profitability of their player acquisition strategy across the five regulated U.S. iGaming states.
other work
